Portada de Selling the Wheel

verificado

Selling the Wheel

por Jeff Cox · 1998

ventas marketing ficcion empresarial estrategia comercial parabola

Sinopsis

A través de una parábola antigua, este libro narra la historia de Max, el inventor de la rueda, y su lucha por vender su innovación a una sociedad que no la valora, explorando diferentes estilos de venta y estrategias de marketing a medida que los mercados evolucionan.

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