Portada de The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

verificado

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

por Tom Kelley · 2001

innovacion creatividad design thinking gestion empresarial diseno de productos

Sinopsis

Tom Kelley, gerente general de la firma de diseño IDEO, revela los secretos y estrategias de la compañía para fomentar una cultura de innovación y creatividad, utilizando ejemplos de sus éxitos y fracasos para guiar a las empresas a desarrollar productos y servicios disruptivos.

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