verificadoBoundary-Spanning Marketing Organization: A Theory and Insights from 31 Organization Theories
por G. Tomas M. Hult, David Closs, David Frayer · 2012
Sinopsis
Este libro explora el papel fundamental del marketing como una función que abarca los límites dentro de las organizaciones, redefiniendo su composición. Presenta una teoría de la organización de marketing que abarca los límites, extrayendo ideas de 31 teorías organizacionales.
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