verificadoThe Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction
por G. Tomas M. Hult, David Closs, David Frayer · 2020
satisfaccion del clienteexperiencia del clientelealtad del clienteestrategia de marketingcomportamiento del consumidor
Sinopsis
Este libro utiliza los hallazgos del American Customer Satisfaction Index (ACSI) y el Global Customer Satisfaction Index (GCSI) para ofrecer las mejores prácticas que mejoran la experiencia del consumidor, la satisfacción del cliente y la lealtad rentable en un entorno de venta minorista en constante cambio.
Más de G. Tomas M. Hult
Ver autor →Otras obras del mismo autor en el catálogo
Dental Anthropology
1992
World Class Logistics: The Challenge of Managing Continuous Change
1995
21st Century Logistics: Making Supply Chain Integration a Reality
1999
Supply Chain Logistics Management
2002
Extending the Supply Chain
2005
Total Global Strategy
2012
Boundary-Spanning Marketing Organization: A Theory and Insights from 31 Organization Theories
2012
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
2014
Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage
2014
Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage
2014
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
2014
Global Business Today
2016
Second Shift: The Inside Story of the Keep GM Movement
2016
International Business
2017
Disruptive Marketing Strategy
2017