verificadoThe Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction
por G. Tomas M. Hult · 2020
Sinopsis
Este libro explora enfoques centrados en el cliente para mejorar la satisfacción y la lealtad, utilizando datos del American Customer Satisfaction Index (ACSI) y Global Customer Satisfaction Index (GCSI) para ofrecer información práctica a empresas que buscan optimizar la experiencia del cliente en un mercado en constante cambio.
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