verificadoToyota Under Fire
por Jeffrey K. Liker · 2012
Sinopsis
Este libro ofrece un análisis exhaustivo de la crisis de retiradas de vehículos de Toyota en 2009-2010 y su respuesta a la recesión de 2008, destacando cómo la compañía aplicó sus principios de gestión para superar los desafíos y salir fortalecida.
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