verificadoBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
por W. Chan Kim, Renée Mauborgne · 2005
Sinopsis
Este libro explora cómo las empresas pueden trascender la competencia feroz en mercados existentes (océanos rojos) para crear nuevos espacios de mercado sin explotar (océanos azules) que ofrecen grandes oportunidades de crecimiento y rentabilidad. Propone herramientas y marcos para innovar el valor y hacer irrelevante a la competencia.
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