Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
por W. Chan Kim, Renée Mauborgne · 2023
Sinopsis
Este libro presenta un nuevo enfoque de innovación llamado "creación no disruptiva", que permite a las empresas crecer y generar nuevos mercados sin desplazar industrias, empresas o empleos existentes, complementando la innovación disruptiva.
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Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries or Companies
2023
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