verificadoValue Innovation: The Strategic Logic of High Growth
por W. Chan Kim, Renée Mauborgne
Sinopsis
Este artículo explora por qué algunas empresas logran un alto crecimiento sostenido al enfocarse en la "innovación de valor", haciendo que la competencia sea irrelevante en lugar de intentar superarla. Se basa en un estudio de cinco años sobre empresas de alto crecimiento y sus rivales menos exitosos.
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