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Chip Heath
estadounidense
Chip Heath es un académico estadounidense, profesor de Comportamiento Organizacional en la Stanford Graduate School of Business. Es coautor de varios libros de gran éxito de ventas, incluyendo "Made to Stick" y "The Power of Moments", que exploran por qué ciertas ideas perduran y cómo crear experiencias extraordinarias.
Obras en el archivo
14 títulos
A Primer on Decision Making: How Decisions Happen
1994
toma de decisiones
Rumor Mills: The Social Impact of Rumor and Legend
2004
rumor
Made to Stick: Why Some Ideas Survive and Others Die
2007
comunicacion
Made to Stick: Why Some Ideas Survive and Others Die
2007
comunicacion
Switch: How to Change Things When Change Is Hard
2010
cambio
Switch: How to Change Things When Change Is Hard
2010
autoayuda
Decisive: How to Make Better Choices in Life and Work
2013
toma de decisiones
Decisive: How to Make Better Choices in Life and Work
2013
toma de decisiones
The Power of Moments: Why Certain Moments Have Extraordinary Impact
2017
psicologia
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
2017
no ficcion
Upstream: The Quest to Solve Problems Before They Happen
2020
resolucion de problemas
Making Numbers Count: The Art and Science of Communicating Numbers
2022
comunicacion
Making Numbers Count: The Art and Science of Communicating Numbers
2022
comunicacion
Reset: How to Change What's Not Working
2024
negocios