verificadoMade to Stick: Why Some Ideas Survive and Others Die
por Chip Heath · 2007
Sinopsis
Este libro explora por qué algunas ideas logran perdurar y persuadir, mientras que otras se desvanecen. Los autores Chip y Dan Heath revelan los seis principios detrás de las ideas "pegadizas" que logran ser entendidas, recordadas e influyentes.
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