verificadoSwitch: How to Change Things When Change Is Hard
por Chip Heath · 2010
Sinopsis
El libro explora por qué el cambio es tan difícil y cómo superarlo, presentando un marco para lograr cambios transformadores al alinear la mente racional (el Jinete) y la mente emocional (el Elefante) y dar forma al entorno (el Camino).
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