verificadoSwitch: How to Change Things When Change Is Hard
por Chip Heath, Dan Heath · 2010
Sinopsis
Este libro explora por qué el cambio es tan difícil y presenta un marco para lograr una transformación duradera en individuos, organizaciones y comunidades. Utiliza la analogía de un jinete (mente racional), un elefante (mente emocional) y el camino (el entorno) para explicar cómo alinear estos tres componentes para un cambio exitoso.
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