verificadoMade to Stick: Why Some Ideas Survive and Others Die
por Chip Heath, Dan Heath · 2007
Sinopsis
Explora los factores que hacen que algunas ideas 'se peguen' en la mente de las personas, identificando seis principios clave: Simplicidad, Inesperado, Concreto, Credibilidad, Emociones y Historias (SUCCESs). Estos principios ayudan a que los mensajes y conceptos sean memorables e impactantes para una audiencia.
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