verificadoBusiness Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
por Alexander Osterwalder, Yves Pigneur · 2010
Sinopsis
Este manual presenta el Business Model Canvas, una herramienta visual para diseñar, evaluar y renovar modelos de negocio. El libro explica cómo entender a los clientes, crear propuestas de valor, y optimizar los elementos clave para el éxito en cualquier organización.
Más de Alexander Osterwalder
Ver autor →Otras obras del mismo autor en el catálogo
The Business Model Ontology – a proposition in a design science approach
2004
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
2010
Generación de modelos de negocio: Un manual para visionarios, revolucionarios y retadores
2010
Business Model You: A One-Page Method for Reinventing Your Career
2012
Value Proposition Design: How to Create Products and Services Customers Want
2014
Value Proposition Design: How to Create Products and Services Customers Want
2014
Testing Business Ideas: A Field Guide for Rapid Experimentation
2019
Testing Business Ideas: A Field Guide for Rapid Experimentation
2019
Testing Business Ideas
2019
The Invincible Company
2020
The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models
2020
High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast
2021
High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast
2021
The Strategyzer Box Set
