verificadoValue Proposition Design: How to Create Products and Services Customers Want
por Alexander Osterwalder · 2014
Sinopsis
Este libro ofrece un enfoque sistemático y herramientas prácticas, como el Lienzo de Propuesta de Valor, para diseñar, probar y entregar productos y servicios que los clientes realmente desean, ayudando a las empresas a crear valor y modelos de negocio exitosos.
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