verificadoThe Business Model Ontology – a proposition in a design science approach
por Alexander Osterwalder · 2004
Sinopsis
Esta disertación doctoral propone una ontología de modelo de negocio para ayudar a las empresas a describir formalmente su lógica de negocio, incluyendo su propuesta de valor, clientes, infraestructura y modelo de beneficios. Sirvió como base para el Business Model Canvas.
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