verificadoTesting Business Ideas: A Field Guide for Rapid Experimentation
por Alexander Osterwalder, Yves Pigneur · 2019
Sinopsis
Este libro es una guía práctica que ofrece una biblioteca de técnicas para probar sistemáticamente nuevas ideas de negocio, reducir el riesgo y aumentar las posibilidades de éxito de cualquier nuevo proyecto o empresa, basándose en los exitosos 'Business Model Canvas' y 'Value Proposition Canvas'.
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