verificadoGeneración de modelos de negocio: Un manual para visionarios, revolucionarios y retadores
por Alexander Osterwalder, Yves Pigneur · 2010
Sinopsis
Esta obra introduce un marco visual y práctico (el 'Business Model Canvas') para describir, diseñar, innovar y analizar modelos de negocio. Permite a las organizaciones entender cómo crean, entregan y capturan valor, siendo útil tanto para startups como para empresas establecidas que buscan reinventarse.
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