verificadoTesting Business Ideas
por Alexander Osterwalder, Yves Pigneur · 2019
Sinopsis
Este libro es una guía práctica que ofrece técnicas y experimentos para probar ideas de negocio de forma sistemática, reduciendo el riesgo de fracaso de nuevos productos o empresas. Propone un enfoque basado en la experimentación para validar hipótesis y tomar decisiones informadas, en lugar de depender de la intuición.
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