verificadoGeneración de modelos de negocio
por Alexander Osterwalder, Yves Pigneur · 2010
Sinopsis
Introduce el Business Model Canvas, una herramienta visual para diseñar, probar y pivotar modelos de negocio. Desglosa nueve bloques clave como propuesta de valor, canales y fuentes de ingresos. Facilita la innovación estratégica en empresas emergentes y establecidas.
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